Through our OmniActivation efforts, we’re able to take a database of individuals or households, identify precise targets and market to them across dozens of different channels using addressable media. It’s a more effective way to reach specific prospects without wasting time and money on people outside of your targeted list.
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Three steps to enable your cross-channel advertising strategy:

Build your audience
Activate your own first-party data, American Spirit Corporation’s best-in-class consumer data, or a combination of the two to build your target audience.

Pick your channels
Utilize the wide variety of marketing channels ASC makes available through our own resources and partner relationships to establish a communications strategy that fits each audience’s profile and needs.

Measure ROI
Evaluate the online and offline effectiveness of your addressable campaigns to gain insight, determine ROI and improve future cross-channel strategies.

Talk with one of our data experts to find out how OmniActivation can help you activate your target data across the media landscape.

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