Client Collaboration

Information Resources

A determination of important data resources is made. Examples include client data, third party marketing data, and research.

Targeting Model

Data resources are analyzed to create a model for delivering customized communications to audiences that have the highest predisposition to behave in a particular way.

Technique

An engagement device invites interaction from a customer or prospective customer.

Interaction

Once a customer or prospective customer interacts with the technique, additional insights are available for further customizations to the communication.

Result

Enhanced targeting and communication triggers improved marketing performance. Full reporting and recommendations for improvement are supplied.